The Action Wheel: Simple steps to cutting carbon, with Lucy Shea – Positive Energy Ep8

Louise Frohlich
Written By
Published on 18 June 2025
  • Lucy Shea, CEO of Futerra, is our eighth guest on Positive Energy
  • Futerra is a majority female-owned sustainable development agency
  • Lucy is also a founder member of the UN’s Sustainable Lifestyles Taskforce
  • Watch the podcast on YouTube or listen on Spotify below

Watch episode 8 of Positive Energy – powered by The Eco Experts, with sustainability communications expert Lucy Shea in conversation with Chris Hambling and Roland Ellison

For episode 8 of Positive Energy, we’re proud to welcome Lucy Shea, the CEO of Futerra, a company with Climate Solutions Provider status under the UN-backed Race to Zero campaign. 

Futerra works across continents and cultures to deliver sustainable development solutions, and has worked alongside BEWorks and the World Business Council for Sustainable Development (WBCSD) to pioneer the low carbon lifestyles wheel (The Action Wheel). 

The Action Wheel is a framework that uses the mitigation measures outlined by the Intergovernmental Panel on Climate Change (IPCC) as the basis for a series of simple behavioural changes that individual consumers can make to significantly reduce their carbon emissions.

The idea is to give consumers a clear action plan to follow that is specific, actionable and measurable. The Action Plan touches all areas of our everyday lives: from how we shop, to what we eat, how we get around and how we heat and power our homes.

We spoke to Lucy about The Action Wheel, the state of sustainability, Trump, paper straws and how to stay positive about mitigating climate change in a period of pushback.

The Low Carbon Lifestyles Action Wheel
The Action Wheel – credit: Futerra, BEWorks and WBCSD

Check out our guides below: 

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Episode 1 – Bean Beanland

Episode 2 – Ramin Hakimov

Episode 3 – Chris Hewett

Episode 4 – Claire Gardner

 Episode 5 – Pauric Foody

Episode 6 – Lucy Robson 

Episode 7 – Bean Beanland (again!)

Written By

Louise Frohlich

Joining Eco Experts in April 2024 as Editorial Assistant, Louise has a keen interest in low-carbon technology and enjoys writing about anything sustainability related.

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