Worcester Bosch to change ‘hydrogen-blend ready’ messaging following CMA action

• Worcester Bosch to amend marketing claims following CMA concern
• Around 1.6 million people buy a new boiler in the UK each year
• The CMA aims to ensure consumers are given clear and accurate information

Worcester Bosch has promised to change marketing material that implies its boilers stand out because they can run on a blend of up to 20% hydrogen following concerns from regulators that such claims mislead consumers. 

According to the Competition Markets Authority (CMA), Worcester Bosch’s claims that its boilers are “hydrogen-blend ready” could lead consumers to believe they are “unique” or “special” when in fact most boilers can run on a blend of up to 20% hydrogen. 

More specifically, the CMA was concerned that Worcester Bosch’s claims could give the false impression that consumers would reduce their carbon footprint and ‘future-proof’ their heating system by buying a Worcester Bosch boiler on account of it being ‘hydrogen-blend ready’.

There was also concern the supplier did not make it clear to consumers its uncertainty whether hydrogen might be used for future home heating systems. 

As a result, Worcester Bosch has pledged to withdraw or change its marketing material on all channels and get third-party partners to do likewise.

Hayley Fletcher, interim senior director, consumer protection at the CMA, said: “Around 1.6 million people buy a new boiler in the UK each year – a big decision that can cost thousands of pounds.

“With people increasingly concerned about their impact on the environment and the cost of bills, it is vital that consumers can make well-informed decisions. 

“Our action – including the changes secured from Worcester Bosch – will help to ensure that consumers looking for a new heating system are provided with clear and accurate information.”