Octopus Energy partners with LG to bring affordable low-carbon heating to UK
Octopus Energy partners with LG to bring affordable low-carbon heating to UK
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Published on
9 September 2025
The partnership will see LG’s heat pumps and air conditioners integrate with Octopus’ proprietary technology platform, Kraken
The deal will initially launch in the UK and Germany
Heating is one of Europe’s biggest climate challenges
Octopus Energy has partnered with LG Electronics to bring homeowners affordable, planet-friendly heating and cooling systems across Europe in a bid to cut bills and reliance on fossil fuels.
The partnership will see LG’s heat pumps and air conditioners integrate with Octopus’ technology platform, Kraken, which lets users automatically run devices where energy is cheapest and greenest.
Greg Jackson, founder and CEO, Octopus Energy, the UK’s biggest energy provider, said this “powerful combination” will slash household energy bills, and speed up Europe’s move to net-zero by offering greater flexibility.
“Governments across Europe are backing heat pumps to replace polluting gas boilers, with the UK setting a target of installing 600,000 heat pumps a year by 2028,” he said.
“Octopus is already one of Europe’s biggest installers, fitting thousands of heat pumps every month, and has invested more than £50m into heat pump factories, training centres and R&D”.
The deal was signed in Octopus’ London HQ and will initially launch in the UK and Germany, and will expand into more European markets over time and grow to cover other appliances, as the companies aim to combine LG’s global hardware expertise with Octopus’ software.
“Heat pumps are the linchpin of clean, affordable heating and LG makes some of the best on the market,” Jackson said.
“By plugging them and their air conditioning units into our Kraken tech, we can make them even cheaper to run, giving households an easy way to cut their bills while helping the planet.”
Thomas Yoon, president, LG’s Overseas Sales & Marketing, said the partnership with Octopus Energy represents a “significant milestone” in its European Growth strategy.
“We will continue to explore new opportunities that create differentiated customer value and secure sustainable growth drivers in the global market.”
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Tamara BirchNewsletter and sponsored content editor
Tamara is a London-based journalist and has written about environmental topics for more than four years. This includes advising small business owners on cost-effective ways, like solar panels and energy-efficient products, to help them become more sustainable.
She has used her journalist and research skills to become highly knowledgeable on sustainable initiatives, issues, and solutions to help consumers do their bit for the environment – all while reducing monthly costs.
In addition to adopting sustainable practices in her personal life, Tamara has worked in the retail B2B space to help independent retailers think about their environmental choices and how they can help improve their business. She now uses this knowledge to help consumers do the same.
Her passion for sustainability and eco-friendly solutions stems from a long obsession with nature and animals and ensuring they feel looked after. In her free time, Tamara enjoys reading fantasy novels, visiting the gym, and going on long walks in new areas.
Max joined The Eco Experts as content manager in February 2024. He has written about sustainability issues across numerous industries, including maritime, supply chain, finance, mining, and retail. He has also written extensively for consumer titles like City AM, The Morning Star, and The Daily Express.
In 2020, he covered in detail the International Maritime Organisation’s (IMO) legislation on sulphur emissions and its effects on the global container shipping market as online editor of Port Technology International.
He also explored the initiatives major container ports and terminals have launched in order to ship vital goods across the world without polluting the environment.
Since then, he has reported heavily on the impact made by environmental, social, and governance (ESG) practices on the supply chain of minerals, with a particular focus on rare earth mining in Africa.
As part of this, in 2022 Max visited mines and ports in Angola to hone in on the challenges being faced by one of the world’s biggest producers of rare earth minerals.
His most recent sustainability-related work came much closer to home, as he investigated the eco-challenges faced by independent retailers in the UK, specifically looking at how they can cut emissions and continue to thrive.
Max lives in South London and is an avid reader of books on modern history and ghost stories. He has also recently learned to play the game Mahjong and takes every opportunity to do so. He is also yet to find a sport he doesn’t enjoy watching.
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